H&M

Abstract

H&M is a shopping app for browsing the retailer’s clothing and accessory catalogue, saving items, and managing purchases from an Android phone. It suits H&M customers who want to check products before visiting a store, look for other sizes or colours, or keep track of items they may buy later.

Browsing and discovery

The app presents H&M’s range through product pages and image-led browsing. A favourites tool lets you save items for later reference, while visual search can use a photo or screenshot to find matching or similar products in the catalogue. This is useful when you have seen a particular colour, pattern, or style but do not know the product name.

Useful in-store features

Shoppers can scan a product’s price tag in an H&M store to check whether other sizes or colours are available digitally. That makes the app more useful than a simple mobile storefront: it can help when the item on the shop floor is not the exact version you want. Availability and catalogue information may depend on the selected market and current stock.

What to consider

• Good fit for: H&M customers who shop across the retailer’s website and physical stores, or who want visual ways to find and save products.
• Potential limitation: Product photography and the fashion-focused browsing experience can be demanding on a slow connection, particularly when loading many images.
• Public reception: The app has a 4.8 rating from more than 1,002,000 reviews and 50,000,000+ installs.
• Developer: H&M.